Last week, Easit was selected as one of six finalists in the Ceres AI Championship – a group-wide competition across the Ceres portfolio. Ceres is a sub-portfolio within Vesta Software Group, which is part of Constellation Software Inc. The competition challenged business units to demonstrate real, practical use of AI agents.
Out of all the submissions received across the portfolio, only six made it to the live final. We were one of them. That alone is something we’re genuinely proud of.
Being part of a group like Ceres means having colleagues across the world who push each other to think differently. The AI Championship was a great example of exactly that.
What the competition was about
The Ceres AI Championship asked business units across the portfolio to submit an AI agent – not a concept or a roadmap, but something real and deployed. Submissions were judged on four criteria: business impact, practical deployment, clarity of the agent’s role, and reusability across the portfolio.
The selection committee reviewed all entries and chose six finalists for the live final: JET, Contronics, AMT Sybex, Easit, and two entries from NewLine. Each team was given five minutes to pitch to the judges in front of a live audience, followed by a Q&A session. Easit was represented by Linda Åstrand and Henrik Resare, who presented and fielded questions on the day.
What Easit presented
Our submission was an AI-driven marketing workflow built using Claude Cowork – Anthropic’s desktop tool.
The idea was straightforward: instead of spending 15-20 hours per week manually collecting data, analyzing, writing reports, and producing content, we asked whether the whole workflow could be done differently.
The answer was yes. Every Monday morning at 08:00, the agent starts by itself, reads that week’s data from Google Analytics 4 and LinkedIn, and delivers:
- A complete weekly marketing report with KPI dashboard, traffic analysis, and LinkedIn performance
- Two SEO and AIO-optimized blog articles with FAQ sections and LinkedIn posts ready to publish
- Eight personalized reshare texts for four colleagues, each tailored to their role
- A prioritized action list based on that week’s data
No manual data collection. No formatting. No agency brief. The total weekly time investment: around 10 minutes to review the output.
One person. One hour of setup. SEK 250 per month. That’s what it cost to replace what would otherwise have required a significant agency investment – and the output is better tailored to our actual data.
The strength of being part of something bigger
One of the things the Ceres AI Championship made very clear is the value of being part of a group like Vesta and Ceres. Competing alongside colleagues from JET, Contronics, AMT Sybex, and NewLine – companies operating in completely different verticals and markets – was genuinely inspiring.
Seeing how other teams approach AI, what problems they choose to solve, and how they think about deployment reminds you that the best ideas often travel across boundaries. A workflow built for marketing at Easit might spark something for a finance team at another portfolio company. That cross-pollination is one of the real advantages of being part of a group with this kind of reach and diversity.
The competition also surfaced something we believe strongly at Easit: the companies that will get the most out of AI are not the ones that buy the most tools – they are the ones that develop the habit of asking better questions.
How Easit thinks about AI
At Easit, AI has become a natural part of how we work – not a project or an initiative, but a daily habit. We don’t tend to start from “what tool should we buy?”. We start from “can we do this in a completely different way?”
That question led to the marketing workflow. It also led to a similar setup for internal weekly and quarterly reporting, built in under 30 minutes using the same principles. The technology is the same; what changes is the workflow you define and the data you give it access to.
We’re not trying to build niche AI products. We’re trying to get better at using the tools that already exist – thoughtfully, practically, and in ways that actually change how work gets done.
What’s next?
Following the final, several companies in the group reached out to ask how we set this up. We’re happy to share – that kind of knowledge exchange is exactly what a group like Vesta makes possible.
Going forward, the plan is to scale the same approach internally – applying the same principles to other repetitive, data-driven workflows across the business. The marketing workflow was the first. It won’t be the last.
If you’re curious about how this works, or if you’re thinking about a similar workflow at your own company, feel free to reach out.
The barrier to getting started is lower than you think.
Henrik Traveler
Produktsjef
easit
070-249 36 06